SUPPORT YOUR AGENT! STAGE YOUR HOME!

Home Staging is a crucial marketing technique in today’s home sales. You only have one opportunity to make a first impression. The key to selling your home is to create an atmosphere where buyers feel comfortable and can visualize themselves and their family living in there.

 

Resistance to staging not only comes from you, the home owner, it comes from your agent as well! Agents are aware of the benefits of staging, but find it difficult to present it to you. You’re well aware of how hard your agent worked to get your listing, and agents are hesitant to turn around and tell you that your home needs to be rearranged, painted, and otherwise prepared for a highly competitive market. 



They also don’t know how to properly present the benefits of Home Staging. In all fairness, it’s not part of their job description.   
As a 12+ year veteran Real Estate Broker, Home Stager, Interior Designer, and home owner/seller, I know what I’m talking about, and have earned the right to call myself an expert. Not only do I represent the interests of you, the seller, I represent the interests of your Agent who also represents your interests.

 

                                                                                                                            Hint: Get Rid Of Clutter   

 

My role, in essence, is to become “the middle man".  After your home is listed, I accompany your Agent to your home to meet you, and discuss all the pros and cons (yes, there are a few like inconvenience, minor in the overall picture) of Home Staging. This takes the pressure off the agent, and allows them to focus on their job which is to market and sell your home.  

Hint: Update Window Treatments

 

So support your Agent. He/She has worked very hard to earn your trust, and will work as hard to sell your home. Cooperate with your Agent. At least listen to what a Home Stager has to say.

And when your Agent has sold your home, let him/her help you find another one to buy. And perhaps you’ll hire me to help you decorate it. This way, when you’re ready to sell it, all the hard work will have already been done.  

 

In today’s market, unless you present your home as the best product, you’ve just sold the competition.

 

For more information email robin@robinlechnerdesigns.com

 

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